The most effective tool in your arsenal for a wining casting call could be a video. Video are so easy and very cost effective.
A video camera is all that you really need. Think of all the current superstars who were discovered when they simply uploaded a video to video sharing sites.
If you are any type of performer or involved in the performing arts, be sure to produce a video of your self performing. Singing, dancing, rapping, whatever is your trade. Unfortunately many performers are misled into spending large amounts of money in producingappropriate videos. There are a number of studios that will offer to produce your demos, showing you in mock commercials. For the most part, these are not necessary.
The only videos that are worth anything, both to you and the casting director, are those that show you in an actual performance.
If you are a beginner, you may not have short segments of films that are already distributed, but you can be credited for participation in college films and television productions. Try to first get cast in performances in and around your community, be sure that these performances are videotaped.
Universities and colleges offer cinema or telecommunications courses. The work produced by these departments is often of excellent professional quality. Be sure that you can obtain a copy of any or all of your performances.
It is extremely important that you practice your craft in as many public productions as possible. You need to showcase your talents, and you never know who will be looking at your profile. Your video should be longer than three minutes, it should show some good closeup of your face. The casting director will observe signs of your emotion vitality and energy in your performance. If you are an actor, it is best to include some scenes including your interaction with other characters.
Casting calls are published online and in trade magazines, when searching for casting calls, before that you include a video of your performance.
The key to getting discovered is providing maximum exposure. Casting managers are everywhere and are constantly searching for new talent and with the internet being available everywhere and at any time, it is a free and easy method to display your talents to a worldwide audience. The major players in the entertainment industry are always on the constant lookout for new talent and aspiring performers are invited to submit applications to casting calls. The applications will in most cases require that you submit a video. The video will unduly increase your chances of discovery.