Data Science Providing a New Dimension to the World of Marketing

Data science is spreading across all industries and sectors. There is an intense amount of data which is produced on an everyday basis. What is done with all such data?

Data in raw form can be of no use and one can miss on many opportunities. That is why data in today's world is given such huge importance and is worked upon relentlessly to find answers for various questions. Data science is a complex form of the interdisciplinary subject where mathematics, statistics, programming, and business knowledge is needed. It includes a data cycle where data is collected and stored, cleaned, explored, visualized and then interpreted to the management. All these activities, though sound simple, involves many tools, techniques, and highly skilled experts.

BENEFITS OF DATA SCIENCE

Data science has great application in all forms of business and organizations. Its major help is that it discovers hidden truths in the data collected and help in understanding market relevant issues. Some of the general benefits of data science are:

  • Increase business value by optimizing profitability, workflows, operational efficiency, workforce performance etc.
  • Better analysis of industry trends and risks by analyzing suppliers and customers and get updated on news and social media feeds.
  • Knowing one's customer by their preferences, demographics, demands etc and tailor products and services according to it.
  • Helps in recruitment by sorting numerous applications in less time and select according to the needs of the organizations.

DATA SCIENCE AND MARKETING

Every business organization has marketing at their core and depends on it. They have some kind of product or service to market and sell for earning revenue. Now that data science is such an up and coming tool for businesses, marketing is not far from using it.

Market trends and demands are changing with inexplicable speed and the companies need to keep up with the changing environment or it can lead to losses and become obsolete. Ways data science is helping marketing are:

  • Demand forecasting: using predictive analytics one can predict the future demand volume. This helps businesses to be prepared for the future, either by heightening the demand if predicted low or increase production if predicted high.
  • Targeting and segmentation: this is done through statistical analysis and data clustering. Usually, businesses have many segments of customers and segmenting can help in increasing the value of the product and also targeting become cost-efficient. Creating micro-segmentation strategies and targeting improvements marketing efficiency.
  • Digital advertising: today digital media helps a lot in advertising to the targeted customers, so the product information reaches the one who is a potential customer. This also reduces advertising costs.
  • Increases marketing performance and speed : analytics keep on analyzing data sets and decides which marketing campaign is working and to what extent. This helps save money and time from getting wasted on campaigns which are not fruitful.
  • Customer satisfaction and feedback: analytics keep a continuous check on customer feedback and reviews, which in turn helps in improving the product and customer service.

From product designing, production to …

Career: Will Someone Need To Create A New Identity If They Have Lost Their Job?

When it comes to what someone does for a living, there is the chance that it is a big part of who they are. In fact, it might go even further, with one seeing this area of ​​their life as their whole life.

One is then not just going to go to work and then to leave this part of their life when they come home; it will be something that they live and breathe. During their time off, then, they will most likely spend a lot of time thinking about their job.

More Work

Along with what goes through their mind when they are not at work, could be what they have to do for their job. This could be work that they have to do or it could be work that they choose to do.

However, due to how connected they are to what they do, they might not even think about having time to do other things. They could say that what they do is so enjoyable that they do not have the need to do anything else.

The Glue

Therefore, in the same way that cement will be what keeps bricks together, their job will be what keeps them life together. Without this job, their life would probably be radically different.

But, as just about every waking hour of their life revolves around their job, this is not going to be much of a surprise. It would be very similar to the effect that a break up would have on someone if they did practically everything with their partner.

All Consuming

Being in a relationship would have defined who they were, which is why this would also hit them hard. If there is no separation between someone and their job, they might not even have time to have a relationship.

Or if they are with someone, this person might be used to being overlooked and not feeling as though one values ​​them. Even when one does spend time with them, their mind could be somewhere else.

In The Middle

Now, someone like this could have a very well paid job and they could be right at the top of the hierarchy, so to speak. As a result of this, this could be something that allows them to receive a fair amount of positive feedback from others and to experience a fair amount of stress.

At the same time, one might not have a job like this, yet it could still be something that they find deeply rewarding. In general, the stress that they do experience could simply keep them on their toes and not be something that is too much for them to handle.

A Loss

If, for some reason, they were to lose their job, it could be incredibly difficult for them to accept what has taken place. The world will not have come to an end, but it could seem as though their world has.

In addition to losing their job, it could seem …

The Need For College Student Insurance

It is important for college students to have insurance coverage for various aspects of their lives. Since most of them would have meager financial resources, they would need to be covered adequately for any kind of eventuality. People who have the least financial support would require the maximum amount of insurance coverage. College student insurance is essential for virtually all kinds of students.

Auto insurance is probably the most important type of college student insurance since most students would probably own a vehicle. Since very few cities have good public transport facilities, most students would end up requiring a vehicle. Therefore, they would need an auto insurance policy that covers them perfectly. Even if they do not own a vehicle, they may need a non-owner's vehicle insurance if they often drive an automobile that they have borrowed from a friend or relative, or have rented one from a car rental service.

Students will severely have sufficient money to pay for damages in the case of a vehicle accident. Therefore, it is extremely important for them to get proper coverage for themselves and their vehicles through a comprehensive student insurance policy.

Apart from having their vehicles covered, they would also require health insurance to take care of expenses during a medical emergency. Almost everyone, students too, areiable to get sick. Sometimes, the sickness may require hospitalization too. Since medical expenses can be prohibitively high, students should have a comprehensive medical insurance policy that covers them for all possible medical costs. Since most of them would be young and in good health, the premium amounts that they need to pay periodically would have been very low when compared to that of working adults.

They can also go for a life insurance policy. However, since they may not have dependents at this young age, they can reasonably skip this insurance if need be. However, it they have elderly people who are supporting them financially for their studies, they can nominate them for the benefits in the event of their death.

Students can also insure their assets like computers, cell phones and other items that they use everyday. Since these are expensive devices, having them insured for theft or damage would be a good idea. In case the items are stolen or damaged, the insurance company would pay for the repair or replacement of these items. These are some of the insurance policies that students might need during their years in college. …

Supercomputers – Advancement in Science and Technology

Introduction:

Supercomputers are a specialized type of computers which are used for complicated tasks like weather forecasting as well as biological researches. They are very expensive and are also responsible for working out many mathematical calculations in no time. The Blue Gene/L is the fastest computer in the world. It is in the national laboratory of Japan. It can execute up to 35.6 trillions of mathematical problems per second.

The chief difference between a supercomputer and normal PC’s:

1) Supercomputers are a specialized type of computers used for laboratory researches, weather forecasting, nuclear researches, and data analysis and in animation industry etc.

2) Supercomputers execute power into a few programmes, while computers run all applications concurrently.

Working and market:

Supercomputers have large processing capacity. It is mainly known for the great speed of calculation.

Supercomputers introduced by Symour cray. He is associated with Control Data Corporation. Samour cray introduced supercomputers with new design. He introduced those computers by his own company ‘Cray research.’

In 1980’s large number of smaller competitors entered into the super computer market. Market crashed.

Now the cray, IBM and Hewlett-Packard are building supercomputers. The IBM Roadrunner located in Los Alamos National Laboratory is the fastest supercomputer in the world.

History

In 1939 Atanasoff-Berry Computer was created at Iowa State

Summary:

Supercomputers are a very useful resource for the science and technology. They have proved to be very useful tool in the processes of science and technology. they are relatively fast but can only power limited data compared to normal PC’s.

Author: Anil Purandare…

Engineering Degree Difficulty – Is It Really The Hardest Degree To Pass?

Civil Engineering, Electrical Engineering, Chemical Engineering, Mechanical Engineering, Computer Engineering. These are the some Engineering degrees. Is it really the hardest course to pass?

High school graduates today want an easy pass in life. Sorry to tell you, if you want to earn money, you have to work hard for it. In order for you to be given the opportunity to earn money, you have to pick a college degree that you will excel in.

To get eng'g. course students should work hard. Engineering degree is not so hard if the student works hard to pass it.

Engineering course has a reputation of being the most difficult major to pass. Because of this, many students do not include engineering in their list of courses to take. On the other hand, there are still those students who are up for the challenge and there are those that have dreamed to become engineers someday. No amount of intimidating words will stop these people from getting their engineering degree.

It is true that Engineering courses are difficult. Neverheless, nothing comes easy in life nowdays. Learning to play an instrument is hard and excelling in a sport is difficult too. Ask yourself, why not invest on a course that can prove to be rewarding through your life? It will just take you 4 years to get your bachelor's and you can start earning big money for yourself already.

If you are determined to pursue an engineering degree, do not let anyone talk you out of it. Your first days in college will be intimidating. People will tell you that the engineering course will be very difficult and you should switch. These are the words of cowards and you should know better.

You should know that the more difficult the course is, the more rewarding it will be at the end. Look at med students who take at least 8-10 years to become doctors. Once they become doctors, it is just an easy walk in the park for them. Preparation is key to go through the engineering course. Prepare yourself mentally and emotionally. Dedicate yourself and be committed. If you have all of these, you will pass the engineering course with flying colors.

While you are at it, strive to excel even if it is difficult. Do not be someone who studies just for the sake of passing. Nonetheless, enrolling in an engineering degree does not mean that you have to cut down on your social life. Your classmates will prove to be very helpful to you to surviving this degree. Do not be scared about this degree. You will also learn more about teamwork as engineers always work with a team. Good luck and have fun becoming an engineer.

Engineering degree is not so difficult if the students know itself what kind of engineer degree he wants and he is interested. In short students should be hard working. …

Three Advantages of Taking College Courses Online

You spend years and years doing the same job without moving a step forward towards a much better quality of job and life because you are certainly lacking something. Same job, same boss, same place, no scope for success makes one depress. A better college degree might have done something for you. Time is not a barrier for achieving your goal. For some of you, it might be a difficult task to join a college for a degree during your work.

This is not a problem of a single person; most of the youngsters today face the same problem. Keeping in view this problem, most of the universities and colleges come up with a solution of Online Degree Programs. Online degrees are becoming more common every year since the number of students enrolling, for online degree programs from colleges and universities, is increasing every academic year.

Students get attracted by these college courses online because of its advantages. Some of the main advantages of these college courses are:

More Convenient

One of the reasons why students choose college courses online is because of its convenience. You are not bound by any means and you can easily manage your working schedule if you are enrolled in an online college course. These degree programs do not ask you to pace your life rather it helps you in slowing down the things according to your convenience. Convenience has now become one of the objective and trademark of online schooling.

More Affordable

Another major advantage of these college courses online is that they are more affordable as compared to the traditional college courses. Reason? Obviously you save lots of money that you would have spent on transport if you had chosen traditional schooling methods. Since you are not required to be present physically in the school, it saves lots of money for you. Getting what you want at a cheaper cost is what most of us dream about. This is what you get in college courses online. You get a good professional degree at a really affordable expenditure.

No need to Vacate

One of the most realized benefit of college courses online is that students need not to attend the classes physically. It gives them flexibility in terms of geographical locations. College courses online also allows the faculty to be at different geographical location. They also need not to deliver the lecture in a real physical classroom. Students can schedule their coursework according to their professional and personal obligations. Even if you are out of country, you can easily complete your credit hours online. You will be no longer required to leave the comfort and ease of your own home.

All of these advantages makes college courses online more versatile than any other traditional college course. The convenience, flexibility and diversity of subjects make online college courses one of the most favorite options for students who are finding it difficult to adjust their academic schedule with other commitments. It gives better education without altering …

International Student Medical Insurance

Students are very mobile these days. There are so many specialized subjects, and expensive facilities needed to share them, that studying abroad is very common. The universities encourage this migration of students by many attractive schemes to enrich academic diversity.

Most foreign students study in America on a shoestring budget or with a scholarship. With the escalating cost of medical care, student insurance becomes quite imperative. Very few will be able to afford the unexpected expenses if they are not supported by adequate medical coverage. Many states require by law that foreign students be covered under medical insurance. Some states set even the minimum amount that should be available to the student for medical treatment, emergency evacuation and repatriation of remains. For example, in California the values ​​are $ 50,000 for illness and $ 7,500 for repatriation. Waivers are allowed only when the US Government or other foreign government sponsors students who health insurance exemptions that of the University's standard.

The cost of international student medical insurance is in the range of $ 600 -700 per annual. Most of the universities sponsoring students subsidize the cost of insurance coverage to the students with cheap medical care through Gannett. Universities fund Gannett up to 60% of the costs. Only 40% is charged to the insurance companies. Students who are also teaching and doing research work are assisted by the University in meeting their insurance costs.

Besides the regular students, visiting schools are also required by visa requirements to have themselves covered by appropriate medical insurance plans. A short-term cost is in the range of 100-200 dollars. By US visa requirements, any dependents accompanying the students also need to be insured towards medical costs. …

University Student Retention Surveys

There are many different types of surveys in the academe ranging from student surveys to those that look into teachers' performance. The latter type may not be the most frequently conducted, but they can always prove to be useful both for school administrators and the study in the following ways:

1. Just like a teacher grading a student, a student can also grade a teacher in terms of performance. There are times when a teacher can be subject when dealing with students. A survey that looks into faculty members' conduct of their classes and themselves as teachers can help them improve their classroom strategies and methods. These surveys can also bring to the fore the teachers' strengths and weaknesses. This allows the school to take appropriate action both for outstanding teachers and those who perform poorly.

2. Teacher assessment surveys allow students to voice out their suggestions, comments or simple concerns about their teachers. Again, this will help school administrators evaluate the capacity of the faculty members they have hired.

3. Surveys that delve into teachers' performance can be enlightening for them as they are inspired to deal better with their students upon knowing the ways they can improve.

4. This survey gives a feedback to teachers' superiors to see if there is sufficient basis for some faculty members to be promoted to a higher position in the academy. If the teacher is found to lack knowledge or mastery of his subject, the superior can then decide if this faculty member should continue to teach or be asked to work on perfecting his teaching skills.

5. This type of survey is essential to the performance of students as well because it will determine whether or not teachers are treating their students right. If a teacher is very negative towards students, this can affect the latter's performance because the environment can become too unfriendly for them and they may only feel pressured to perform better in class.

Student satisfaction surveys are especially important to the faculty supervisors or the students themselves and will prove useful to everyone in this academic set-up so they can all improve in the areas where they may lack competency. If there are no surveys like this, students will have a difficult time addressing their concerns about teachers without risking catching anyone's ire. These surveys are good in the sense that they allow students to voice out their opinions without fear of being castigated for their honesty. …

Are Universities Looking for You?

Perhaps, choosing the right university is one of the most (if not, the most) sophisticated decision that someone has to make in his entire life span. Argumentatively or not, finding the right university is more important to a person than finding the right job. (In fact, I think so). As a matter of the fact, selecting the right university can be efficacious if someone can plant some parameters in his mind. Indubitably, this comprehensive selecting process varies from person to person depending on the candidates previous background, his favorite area of specialization, reputation of the university,duration of his desired course,expenditure,the location of the university and so on. Irrespective of those individual parameters, today I would like to talk about the best universities from USA for the future business leaders. So, here it is.

Darden School of Business, University of Virginia

If someone has decided to have an MBA degree sitting with the new entrepreneurs or with the young adults, then this Darden School of Business can be his first option. In this institute, the average age of an MBA student is above thirty. The Darden School of Business is located on the North Grounds, about one and half kilometers from the central University Grounds, as part of a graduate-professional complex that also includes the Law School and the Judge Advocate General’s School. Founded back in 1955, the school has developed in size, in the scope of its set of courses, and in the geographical diversity of its impact over the past six decades. As the reputation of the school continues to widen, the Darden School of Business offers MBA, Ph.D. and Executive Education programs.

Columbia Business School

If you are looking for having an MBA degree but unfortunately missed the previous intake and now have started thinking about waiting for the next one year, then the name of Columbia Business School may give you a sigh of relief. It is the only full-time day MBA program in USA that offers two intakes. Besides, it can be the destination for all young entrepreneurs who consider Warren Buffett, the CEO & chairman of Berkshire Hathaway, as their model. This legendary business magnate graduated from here and many people want to follow his footprints. Columbia Business School is the business School of Columbia University in Manhattan, New York City.

Dartmouth College Tuck School of Business

Probably, Dartmouth College Tuck School of Business is going to be the next big producer of female entrepreneurs as more than 40 percent of its MBA students are women. It is the graduate business school of Dartmouth College, an Ivy League research university situated at Hanover in New Hampshire of United States. The Tuck MBA features a scrupulous general management curriculum with a comprehensive residential community, and a faculty committed to unravel new knowledge and share it with students.

University of California at Berkeley’s Haas School of Business

If there is any future business graduate who loves learning in a beautiful campus, then this Berkeley’s Haas School of …

Career in Banking Jobs

The banking industry has passed through a volatile period and even though it has seen its share of hard times, banking jobs are expected to grow over the next decade. Many of these jobs are for administrative staff and support. In fact, nearly 64 percent of banking jobs are of this type. These areas are where the largest opportunity for jobs will be found as they have a high turn over rate.

Management positions are commonly filled from within the company by promoting highly skilled personnel and these jobs are more competitive to obtain. These jobs require sufficient education such as an MBA. There are also specialized jobs within the banking industry and these require additional training and certificates. For example, those who wish to pursue a career in mortgage lending might want to take the Certified Mortgage Banker program available through the Mortgage Bankers Association. Someone seeking employment selling securities needs to hold a license from the National Association of Securities Dealers.

When competing for top level banking jobs, proper training and credentials is important. Of equal importance is the type and amount of experience in the industry as most senior level jobs are filled by promotions from within. A willingness to start at the bottom and work your way up is a good attitude to have when it comes to these jobs.

Banks deal in all kinds of transactions and it takes all kinds of skilled personnel to handle them properly. In addition to support staff, management staff, and mortgage lenders, banks also need auditors, accountants, computer specialists, and even legal personnel. Banking jobs also require an ability to deal with the public in a friendly and helpful way and an attention to detail and numbers. Advantages to banking careers are the pleasant working conditions and hours as well as the opportunity to have holidays and weekends off in most branch locations. …