The LFC Foundation and Right To Play are working Side by Side to transform the lives of children around the world.
The LFC Foundation is the official charity of Liverpool Football Club — https://foundation.liverpoolfc.com
TORONTO, CANADA, Oct. 20, 2020 (GLOBE NEWSWIRE) — The Liverpool FC Foundation, official charity of the Liverpool Football Club (LFC, The Reds), and global Canada-based children’s charity Right To Play are working Side by Side, using the power of sport and play to help vulnerable children in Liverpool, Bangkok, and around the world.
To raise awareness and support of the partnership, Right To Play and Liverpool FC Foundation have launched a new digital campaign – Side by Side – which will feature across the club’s digital channels.
The Side by Side campaign includes a video narrated by The Reds’ manager and LFC Foundation Ambassador, Jürgen Klopp, which shows the power of play and sport in action, and aims to inspire viewers to come together and support the campaign. Watch here.
As well as driving awareness for the game-changing partnership, the campaign will seek support from the LFC family to join the Side by Side movement and help raise funds to provide children around the world with the tools and skills they need to overcome the impacts of poverty, conflict, and disease, and become empowered to learn, lead, and succeed.
The need for support is more important than ever in these challenging times as the devastating global impact of the pandemic continues to make children’s lives harder every single day.
Jürgen Klopp, LFC Foundation Ambassador said: “Millions of children around the world are facing adversity and being forced to grow up too fast. Side by Side gives children the opportunity to rise above their challenges and thrive through the power of sport and play.
“Liverpool Football Club has the best fans in the world – no matter where we live, we’re all part of the Liverpool family and Side by Side we can do anything.”
During last season’s UEFA Champions League competition, fans may have noticed the addition of the Right To Play logo on LFC’s kit. The logo will again be worn during the upcoming Champions League campaign and is available for fans to add to their shirts in LFC stores and the online retail store. All of the proceeds raised from the sales will support the work of the Side by Side partnership. You can access the LFC store here.
“We are so proud to be working in partnership with Liverpool FC Foundation to create a lasting impact in children’s lives,” said Right To Play CEO, Dr. Kevin Frey.
“Liverpool FC is recognised not just for its accomplishments on the field, but also for its commitment to improving the lives of children and young people in Liverpool and