Tapping overlooked marketing data to drive business growth

marketing
Credit: CC0 Public Domain

Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between the data companies create and the productive use of that data.


The study, forthcoming in the the Journal of Marketing, is titled “Capturing Marketing Information to Fuel Growth” and is authored by Rex Du, Oded Netzer, David Schweidel, and Debanjan Mitra.

Digital home assistants and wearables have become more popular than ever, collecting detailed information from consumers. In addition to the data explosion, the public offerings of Palantir and Snowflake highlight the rise of companies focused on big data analytics. Yet, despite enterprise leaders’ and researchers’ optimism in the potential that data holds, there is still a disconnect between the volume of data created and the ability of organizations to harness that potential to drive growth. A new article in the Journal of Marketing reviews factors that contribute to this disconnect, drawing attention to organizations’ tendency to focus on data that is easier to access and measure and highlighting overlooked data sources that offer considerable opportunity to support growth.

To examine how marketing data can be leveraged to drive organizational growth, the researchers look at the different ways value can be created for the organization. Drawing on the customer equity framework, they review how marketing data may support growth in customer acquisition, customer relationship development, and customer retention.

With regards to customer acquisition, the study probes the potential for organizations to make use of biometric data to support acquisition efforts, such as identifying the ideal time and means of engaging prospects. It also identifies opportunities to use social network data to make acquisition efforts more efficient and effective by leveraging existing social ties that may facilitate the spread of marketing messages. In developing customer relationships, the researchers discuss what can be gained from identifying and predicting trends so that organizations can stay ahead of the curve. They also highlight how customer-level competitive intelligence can be gathered and used to grow existing customer relationships. To support customer retention, they illustrate the potential to take advantage of unstructured data such as call center logs and videos of service interactions to support firm representatives by providing them with real-time feedback. They also discuss the value that can be derived from data that supports causal inference and how this may be used to support proactive churn mitigation efforts.

Du elaborates that “While we see tremendous potential in tying marketing data to firm growth, we cannot ignore the challenges to implementing a data-driven growth strategy. Specifically, how does an enterprise move from obtaining control over data and deriving relevant insights to implementing a data strategy? For marketing data to drive organizational growth, marketers must consider data as a component of a strategy problem. That is, how can emerging sources of data be brought into alignment with an organization’s growth strategy? To do so, we call for not only quantifying

Read more

How Hybrid Teams Are Critical To Growth

Greg is CEO of CareerGig, host of the Agile World podcast, and author of The Agile Consumer.

The workforce is in a continual shift as markets change, companies grow and refocus, and external factors shape how, when and even where we work. Because of these considerations, and countless others, companies need to be agile in their approach to the composition of their workforce. Hybrid workforces build on this idea, by creating teams that are a mixture of full-time, long-term employees and short-term contract and freelance workers. 

As we’ll see below, this mixture of team members, as well as the different ways of thinking, problem-solving, and areas of focus they provide, will give companies the agile workforce they need. Let’s see why hybrid teams are critical to success for businesses today.

Hyper-specialization is not necessarily a constant need.

It can be challenging to staff a company properly, regardless of the size. With continually shifting needs, and increasing specialization in many domains, what is needed one month may not be needed the next. Full-time employees need to be kept utilized in order to provide maximum value, so roles with highly specialized and rarely used skill sets pose a unique challenge: Should you hire someone full-time that may not be fully utilized, or should you bring in a contractor for a shorter period of time?

For instance, when I ran a digital experience for a number of years, we often had projects that demanded a specific experience, or skill set for a short period of time. It would not have been wise for us to turn down a highly profitable project or scope of work, so we brought on a specialist for a short duration to augment our other capabilities. I’ve found that this is oftentimes the best-case scenario, one that allows you to preserve a highly-functioning team that can perform most tasks but supplement it with experts who can fill in gaps that rarely need to be filled, yet are highly valuable.

Markets fluctuate, and so can the workforce.

Companies continually monitor and update their financial projections in order to make the best decisions about the size and composition of their workforce. In most cases, this works well because it is based on projected consumer demand, production needs and other factors that have at least some lead time in order to compensate for. There are, however, cases where even the best prediction models and planning fail to provide the warning needed to make quick changes to the workforce.

As an example, it would have been hard to predict that Covid-19 would not only happen, but that a pandemic of such proportions would transform several industries, and affect most within a matter of weeks. Building a hybrid team from the start means that some members of the team are temporary by nature. This can mitigate the need for fewer furloughs and layoffs. What’s more, those contract workers are more flexible in their ability to find alternative forms of work since short-term

Read more

Coronavirus Impact On Students’ Math, Reading Growth : Coronavirus Updates : NPR

A student raises his hand while attending an online class from home in Miami on Sept. 3.

Eva Marie Uzcategui/Bloomberg via Getty Images


hide caption

toggle caption

Eva Marie Uzcategui/Bloomberg via Getty Images

A student raises his hand while attending an online class from home in Miami on Sept. 3.

Eva Marie Uzcategui/Bloomberg via Getty Images

A sweeping new review of national test data suggests the pandemic-driven jump to online learning has had little impact on children’s reading growth and has only somewhat slowed gains in math. That positive news comes from the testing nonprofit NWEA and covers nearly 4.4 million U.S. students in grades three through eight. But the report also includes a worrying caveat: Many of the nation’s most vulnerable students are missing from the data.

“Preliminary fall data suggests that, on average, students are faring better than we had feared,” says Beth Tarasawa, head of research at NWEA, in a news release accompanying the report.

“While there’s some good news here, we want to stress that not all students are represented in the data, especially from our most marginalized communities.”

Until now, estimates of learning loss have been just that — estimates or projections, based on the kind of academic backsliding schools see after a long summer. This report offers the clearest picture yet of the impact that the past eight months of disruption have had on student learning.

The MAP Growth test

The data at the heart of NWEA’s report come from what’s known to teachers and children alike as the MAP Growth test — a check-in assessment used to measure kids’ math and reading skills that’s generally given three times a year, in fall, winter and spring.

While millions of students took these MAP tests in the winter of 2020, few took them again in the spring as schools raced (and many struggled) to provide learning online. But this fall, nearly 4.4 million children did take the test, either from home or back in a classroom. And the results give researchers a vital new data point: a measure of where students are right now.

Tarasawa and her research team studied the data a few different ways. First, they compared students’ performance this fall — in, say, third-grade reading — with the performance of a different group of students who took third-grade reading in the fall of 2019, before the coronavirus pandemic.

Tarasawa tells NPR that with this method of comparison, the results in reading were “relatively optimistic” because “kids on average are performing similarly to how [other children] did pre-pandemic.” In math, the current pandemic class of students performed about 5 to 10 percentile points lower than the pre-pandemic comparison group — what Tarasawa describes as a “moderate” drop.

In addition to comparing two different groups of students, researchers also studied students’ individual growth over time, looking at where they were when they took the MAP test in the winter of 2020 and comparing it with where they are now, in the fall of 2020.

Read more

Higher Education ERP System Market to See Major Growth by 2025 | SAP, Blackbaud, Oracle

The MarketWatch News Department was not involved in the creation of this content.

Nov 30, 2020 (Heraldkeepers) —
AMA Research have added latest edition of survey study on Higher Education ERP System Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis. At present, the market is developing its presence. The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data. The research study provides estimates for Higher Education ERP System Forecast till 2025*. Some are the key players taken under coverage for this study is SAP AG (Germany), Blackbaud, Inc. (United States), Oracle Corporation (United States), Dell Inc. (United States), Epicor Software Corporation (United States), Ellucian (United States), Jenzabar, Inc. (United States), Infor, Inc. (United States), Unit4 Software (Netherlands) and Foradian Technologies (India)

 

Free Sample Report + All Related Graphs & Charts @ https://www.advancemarketanalytics.com/sample-report/121497-global-higher-education-erp-system-market

The higher education ERP system is a single database system that makes information and communication easy across various departments of an organization. This is designed to interact with specific modules designed to communicate with other modules of the institute. It improves access to information, productivity and efficiency in the organization, systematic workflow management across the organization and easy interaction with parents and teachers.

Market Drivers

  • Improved organization and Systemizing Various Educational Processes
  • Rise in the Demand for Improved Connectivity

 

Market Trend

  • High Demand for Video-Based Learning Methods

 

Restraints

  • Intense Competition in the Market

 

Opportunities

  • The Improvisation in Technology and Overall Demand of Concepts Related to Computing
  • Introduction to Cloud-Based ERP Solutions

 

Challenges

  • Difficulty in Integration of ERP Solutions With Internal Systems of Organizations

 

Important Features that are under offering & key highlights of the report:

1) How Study Have Considered the Impact of COVID-19 / Economic Slowdown of 2020 ?

Analyst at AMAare constantly gathering and conducting survey with opinion leaders and Industry experts from various region to minutely understand impact on growth as well as local reforms to evaluate study and market estimates. Due to lockdown different online medium and procedures are followed like Survey Monkey, LinkedIn Connections, and Email reach and industry forum to established industry viewpoint to garner rich insights for study. A special chapter in the study presents Impact Analysis of COVID-19 on Higher Education ERP System Market along with tables and graphs related to various country and segments showcasing impact on growth trends.

2) Can list of players be customizeaccordingto targeted regional geographies to match business objective?

Considering heat map analysis and based on market buzz or voice the profiled list of companies in the the report are SAP AG (Germany), Blackbaud, Inc. (United States), Oracle Corporation (United States), Dell Inc. (United States), Epicor Software Corporation (United States), Ellucian (United States), Jenzabar, Inc. (United States), Infor, Inc. (United States), Unit4 Software (Netherlands) and Foradian Technologies (India) “. Yes, further list of players can also be customized as per your requirement keeping in mind your areas

Read more

T. rex had big growth spurts, but other theropods matured more steadily

Nov. 24 (UPI) — There’s more than one way to get really big — for theropod dinosaurs, anyways.

While Tyrannosaurus rex, one of the largest carnivores to walk the Earth, had massive teenage growth spurts to thank for its awesome size, new research suggests other theropod dinosaurs, some nearly as big as T. rex, grow more steadily.

From nose to tail, the biggest T. rex dinosaurs stretched some 42 feet. The Jurassic meat-eaters weighed more than 16,000 pounds. Fossils suggest some of its closest relatives grew nearly as large.

Scientists knew T. rex wasn’t alone in its ability to reach gargantuan proportions, but researchers were less sure about how other theropods managed to get so big.

“We wanted to look at a wide swath of different theropods, two-legged, carnivorous dinosaurs, in order to understand broader patterns of growth and evolution in the group,” study author Tom Cullen said in a news release.

Cullen, now a postdoctoral researcher at the North Carolina Museum of Natural Sciences, conducted the study — published Tuesday in the journal Proceedings of the Royal Society B — while studying at the Field Museum in Chicago.

“We particularly wanted to understand how some of them got so big — is the way T. rex grew the only way to do it?” Cullen said.

Humans tend to go through a period of rapid growth during adolescence and remain the same size throughout adulthood, but other animals continue growing throughout their lifetime.

“Growth rate really varies, there’s no one size fits all,” said Cullen. “Birds have super growth spurts and reach adult size really fast, while reptiles like alligators and various lizards and snakes have extended growth. With them, a really, really big individual is probably really old.”

Dinosaurs are related to both modern birds and reptiles, and theropods are the living descendants of small theropods from the Jurassic period. To find out whether theropods grew more like birds or reptiles, researchers analyzed the bones of dozens of theropod specimens.

Cullen and his research partners were able to estimate the growth rates of different theropod species by measuring the spacing of tree ring-like markings inside dinosaur bones.

Researchers drilled and extracted cores from the middle of several dozen bones belonging to a full spectrum of different-sized theropods — small, medium and large species from all over the globe.

Back in the lab, researchers cut thin slices from their bone cores and examined them under the microscope.

“Most animals have a period every year when they stop growing, traditionally suggested to be in times like winter when food is more scarce. It shows up in the bones as a line, like a tree ring,” says Cullen. “By analyzing these growth lines and examining the bones for new regions of growth, scientists can get a rough estimate of an animal’s age and how much it grew every year. There are also clues in the bone structure.”

In addition to noting growth rings, researchers were able to examine blood vessel

Read more

Cryptocurrency Prices Make Headlines, But Crypto Accounting Is Key To Further Growth

Cryptocurrency prices and market share continue to increase, but the accounting and reporting remain inconsistent and a headwind to wider adoption.

Even as the blockchain and cryptoasset sectors continue to increase, both in terms of retail awareness and institutional support, guidance related to reporting and valuation remains ambiguous. While conversations around the accounting and reporting for various cryptoassets might not make the headlines that price volatility does, it is critically important for the further maturation of crypto.

Accounting and valuation rules, for lack of a better phrase, set the ground rules for how individuals and institutions should value, handle, and report these different cryptoassets. Without consistent and market-oriented rules, continued development of this sector will face substantial headwinds.

Rules and reporting frameworks, again, might not drive headlines, but taking a bigger picture perspective illustrates just how important these concepts are. The substantial price increases that have occurred in 2020 are due, at least in some part, to the increased institutional acceptance and support of cryptoassets. These large institutions, acting on behalf of clients, retirement plans, or foundation endowments as financial fiduciaries, expect and will require rules that are practical and reflective of reality.

This is not to say that there are no rules or guidelines for how individuals and institutions should treat various cryptoassets. Despite the fact that accounting standard setting bodies such as the Financial Accounting Standards Board (FASB) have not issued new rules or guidance, there is a consensus that seems to have been reached. For lack of a better or more appropriate methodology a classification of cryptoassets as intangible assets seems to have been reached; this is a stopgap approach at best.

Let’s take a look at a few of the issues and considerations that still need to be addressed with crypto accounting.

Generalizing as intangible is a stopgap. There are various opinions on this issue, but looking at it from a high level perspective, classifying all cryptoassets as intangible assets is not an ideal situation. It is true that cryptoassets are, in fact, intangible in nature, but that is where the similarities end. Cryptoassets do not have a finite economic life (like copyrights), nor are holders expecting a gradual degradation in value over time, so classifying them as a finite lived intangible asset does not work.

Conversely, testing these cryptoassets for impairment periodically might sound reasonable in theory, but in practice is unwieldy. First, cryptoassets often trade like equities or commodities, so the frequency of fair value testing becomes more akin to equity securities rather than intangible assets. Secondly, and more importantly, if an asset is indeed written down (impaired) that means it cannot be written back above its previous high.

In other words, if a cryptoasset is valued at $100 USD per unit, and is impaired to $80 per unit, it cannot be written back up above $100, even if the fair market value is above that level. It is hard to argue this is reflective of reality.

Classification by crypto type. Digging down

Read more

Global Blockchain in Education Market 2020 Research during the Ongoing COVID-19 Pandemic, Growth and Research Methodology by Forecast to 2026

The MarketWatch News Department was not involved in the creation of this content.

Nov 23, 2020 (CDN Newswire via Comtex) —
Global Blockchain in Education Market 2020 by Company, Regions, Type and Application, Forecast to 2026 offers end to end industry from the definition, product specifications, and demand till forecast prospects. The report studies the industry coverage, current market status, and market outlook and forecast by 2026. This is an all-inclusive document that comprises crucial information about top players, market trends, pricing analysis, and an overview of the market. The report states industry developmental factors, historical performance from 2015-2026. The segmental market view by types of products, applications, end-users, and top vendors is given. Then it covers market size estimation, share, growth rate, global position, and regional analysis of the market. The report also covers forecast estimations for investments in the global Blockchain in Education industry from 2020 to 2026.

Competitive Rivalry:

The section on company profiles studies the various companies operating in the global Blockchain in Education market. It evaluates the financial outlooks of these companies, their research and development statuses, and their expansion strategies for the coming years. This study emphasizes thorough competition analysis on market prospects, especially growth strategies that market experts claim. It examines the global market size (volume & value) from the company, essential regions/countries, products and applications, background information. Additional details that are represented in the report include the cost structures, manufacturing process methodology, import and export consumption, supply and demand patterns, gross margins, recent developments made in the business, revenue analysis, and gross margins.

DOWNLOAD FREE SAMPLE REPORT:https://www.marketsandresearch.biz/sample-request/57740

NOTE: Our report highlights the major issues and hazards that companies might come across due to the unprecedented outbreak of COVID-19.

Market competition by top manufacturers as follows: Blockcerts, DISCIPLINA, Gilgamesh, IBM, Learning Machine, LiveEdu, odem.io, Open Source University, Oracle, RecordsKeeper,

Based on product types, this report focuses on the status and outlook for product types, consumption (sales), market share, and growth rate for types, including: Credentials Verification, Expanding MOOCs, Digital Rights Protection, Open Source Universities, School Assets Tracking & Management, Other

Based on application, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share, and growth rate for each application, including: University, Perosonnel Recruitments, Digital Rights Management, Other,

Global Blockchain in Education market segment by regions, regional analysis covers: North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, Colombia etc.), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Guide For Report Investment:

  • A complete synopsis of major market events and developments
  • An illustrative reference point determining market segmentation
  • Complete documentation of historical, current events as well as future predictions concerning market value and volume
  • A thorough, in-depth analytical review of the global Blockchain in Education market

ACCESS FULL REPORT:https://www.marketsandresearch.biz/report/57740/global-blockchain-in-education-market-2020-by-company-regions-type-and-application-forecast-to-2026

The regional study of the global Blockchain in Education market included in the report helps readers

Read more

How to plan 2020s career success: High-paying jobs in growth industries

  • Business Insider recently found 30 high-paying jobs that were poised for strong growth based on employment projections for between 2019 and 2029 and median wages in 2019.
  • The occupations at the top of our list fall into five main industries, all of which require different education, certifications, and skills.
  • The following is a look at the various paths to getting into these industries, according to career experts, an economist, and career sites.
  • Visit Business Insider’s homepage for more stories.

Bianca Banuelos, who comes from a family of nurses, studied to become a certified nursing assistant while applying to nursing school at Ventura Training Institute, a vocational school in Southern California created by the registered nurse Jannet Wharton.

She was also doing research in endocrinology at Cedars-Sinai Medical Center in Los Angeles but wanted to work more with patients, so she decided to become a certified nursing assistant.

Though Banuelos initially wanted to try a job outside nursing but still within healthcare, she ultimately decided to follow in her family’s footsteps. It just so happens that this occupation is one that is expected to grow faster than most jobs in the US over the next decade.

Though the pandemic is affecting employment across all industries, some industries are expected to grow over the next decade based on pre-pandemic data. If you are thinking about which kind of career you want, you may want to look at the education background and the skills you will need to succeed in industries with high-paying, high-growth occupations.

We recently ranked the top 30 jobs of the future, based on Labor Department projections for how they’re set to grow over the next decade and how well they pay. You can check out the full ranking here, and in this article, we look at why these jobs are poised for strong growth and how to break into them.

According to Bureau of Labor Statistics (BLS) projections, the top 30 jobs on our ranking are set to collectively add as many as 2.3 million jobs between 2019 and 2029.

These are the jobs of the future — and how to get them.

You can keep scrolling to read the full list or click on one of the links below for a specific industry. If you’re interested in our methodology, look at the final section.

coronavirus nurses

Nurses administer care to a patient in the acute-care COVID-19 unit at Harborview Medical Center on May 7 in Seattle.


Karen Ducey/Getty Images



Healthcare roles are expected to see the most growth among occupational groups covered by BLS over the next decade.

The agency examined projections of the percent change between 2019 and 2029 in the number of people employed. It found six of the 10 fastest-growing jobs were in healthcare, including nurse practitioners and home health aides. Overall, this industry is expected to grow by about 15%, adding 2.4 million jobs.

The following chart replicated from the Bureau of Labor Statistics shows the percent change in the 10 fastest-growing jobs:

The Indeed Hiring

Read more

Gold lauds UNO for enrollment growth, academic expansion in State of the University speech | Education

Gold has been chancellor of both the NU Medical Center and UNO for about three years. He was given the UNO role by then-NU President Hank Bounds on an interim basis and then a permanent basis when a national search for a new chancellor failed to find a leader.

Gold will continue to run the med center, which he has overseen for about seven years. Carter last week also named Gold executive vice president and provost of the NU system, which includes institutions in Omaha, Lincoln and Kearney.

Our best staff images of September 2020

Read more

Global Virtual Reality Market in Education Sector|Affordability of VR Gear to Boost the Market Growth

LONDON–(BUSINESS WIRE)–Oct 29, 2020–

The global virtual reality market in the education sector is poised to grow by USD 6.34 billion during 2020-2024, progressing at a CAGR of over 59% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201029005765/en/

Technavio has announced its latest market research report titled Virtual Reality Market in Education Sector 2020-2024 (Graphic: Business Wire)

Advances in technology and the advent of VR cardboard have helped market players to significantly reduce the cost of VR gear. Also, the growing competition in the market has compelled major VR companies to reduce the cost of premium VR gear. For instance, in January 2020, Oculus, a Facebook-owned company, reduced the cost of the Oculus Go headset. The company is also introducing VR headsets for commercial applications. Thus, the increasing affordability of VR gear is encouraging end-users such as educational institutions to adopt them, which is driving the growth of the virtual reality market in the education sector.


Register for a free trial today and gain instant access to 17,000+ market research reports.


Technavio’s SUBSCRIPTION platform

Report Highlights:

  • The major virtual reality market in education sector growth came from the VR hardware segment in 2019.
  • North America was the largest virtual reality market in the education sector in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. This is attributed to factors such as the increased emphasis on the applicability of VR in the education market, along with the emergence of low-cost affordable VR gear.
  • The global virtual reality market in the education sector is concentrated. Alchemy VR Ltd., Alphabet Inc., Avantis Systems Ltd., EON Reality Inc., Facebook Inc., HTC Corp., Lenovo Group Ltd., Microsoft Corp., Sony Corp., and Virtalis Holdings Ltd. are some of the major market participants. To help clients improve their market position, this virtual reality market in education sector forecast report provides a detailed analysis of the market leaders.
  • As the business impact of COVID-19 spreads, the global virtual reality market in education sector 2020-2024 is expected to have neutral growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.


Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.


View market snapshot before purchasing

Increasing Number of Social VR Spaces will be a Key Market Trend

Social VR spaces allow students to connect and communicate with other students. This prevents students from being isolated from the real world. Hence, major vendors are emphasizing on the development of virtual spaces. For instance, Microsoft’s

Read more