Santa’s Socially Distanced Supply Chain

It’s no secret that Santa has the greatest supply chain success story of all time. Not only does Santa have a laser focus on his target market — children of all ages — but he has a near perfect order rating, a global distribution channel that spans the world in 24 hours, and a unique door to chimney delivery model.  

But this year, in the midst of a global pandemic, he faces his biggest challenge yet!

How to keep everybody safe and still make Christmas magical?

We had a chance to talk to Santa during his busy schedule and here are a few of the steps he has put in place….

Capturing actual demand through digitization

Like the rest of the world, he is now mostly working from home and taking virtual grotto calls via Zoom, Skype, and other popular virtual meeting platforms.

Santa confirmed he will still take a reduced number of face-to-face meetings this year. But for obvious reasons, there will be no sitting on Santa’s knee, and requests will be taken from 6 feet away and Santa will be behind a plexiglass screen.

He is still receiving “wish lists” via the traditional letter to Santa, and of course the increasingly popular online option. That’s right boys and girls, you can “friend” Santa on Facebook. You can also follow him on Twitter @Santa or reach him via C2S (Child2Santa) at: [email protected] And now, after 108 years, the US Postal Service’s “Operation Santa” letter campaign has gone digital beginning on December 4 at

Customer Segmentation

Santa has a laser focus on customer centricity and always strives to deliver everything on everyone’s Christmas list. He traditionally segments his customer into 2 groups – Naughty or Nice. After all, “he knows if you’ve been bad or good, so be good for goodness sake”.

Thanks to Santa’s expansive customer database — which consists of over seven billion records (there are 2.2 billion children, but after all, are all big kids at heart) — these changes are more manageable because the database is “in the cloud.” Do we dare say that Santa is also one of today’s greatest big data success stories?

Employee Safety while Manufacturing at the North Pole

While the North Pole would not be an obvious location for a global manufacturing center. This year it has worked out in Santa Inc’s favor. The elves have been quarantined in their own little “bubble” since last Christmas so no problem there!

Yet, just to be safe, they have ensured the environmental health and safety of Santa’s little helpers with an advanced system of smart elf hats that have built in sensors that triggers the bell to ring if you are too close to another worker.

There is also a mesh network of sensors taking the temperature of elves that leverages artificial intelligence to predict potential cases before it becomes an outbreak.

Santa himself is in the high risk category due to

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