ESPN Making Some Elite Chicken Salad With This College GameDay at the Masters Recipe

ESPN’s College GameDay will broadcast live from Augusta National on Nov. 14, coinciding with third-round play at the Masters, the network announced today. Add that to the list of sentences you never thought you’d read eight months ago for so many reasons. But it’s happening … unless, of course, college football and golf are derailed by the pandemic between now and then. Fingers crossed.



a close up of a sign: Andrew Redington/Getty Images


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Andrew Redington/Getty Images

For now, let’s stay optimistic about the regular-scheduled programming holding up and the confluence of two great events dovetailing into a singular and historic morning of television. Because if you can bring yourself to look at the positives of this situation, they really are quite something to celebrate.

It’s an awesome idea only made possible by the worst of situations. So it’s not easy for a thinking person to dive head-first into the fun without a little trepidation and context. Perhaps the best thing to do is to contextualize and appreciate just how resourceful sports networks have been in adapting to this new world.

Gallery: The best athletes-turned-broadcasters (Yardbarker)

College GameDay near Amen Corner is elite chicken-salad-making. The unexpected perk slipping through the cracks of a heavy weight. Your mileage will vary on how much to enjoy the experience and if there should be any guilt.

But it’s less controversial to point out just how adroit and clever the industry has been in navigating the rapids. Especially when the twists and turns of the river make seeing around the bend impossible. ESPN choosing to steer into the weirdness of conflicting golf and football on its platforms is a not-so-subtle nod that, yeah, they get it and are doing their best. It’s a little thing but it’s indicative of the overarching outward mood content creators have been able to work their way into.

The constraints are innumerable and the challenges vast. Yet one could argue there’s never been a higher value placed on creativity in this field and, honestly, tons of others. It is both inspiring and humbling to see bravery in the form of steering into the skid and letting the car come to a rest where it may.

Who knew chicken salad could be reinvented in so many ways?

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A British grocer launched a chicken nugget into space and filmed it

  • British frozen foods grocer Iceland Foods sent a chicken nugget 20.7 miles into space to celebrate the grocer’s 50th birthday.
  • The nugget took nearly two hours to reach its peak in the region known as near space, where temperatures can reach as low as -85 degrees Fahrenheit.
  • It spent around an hour “floating” at its destination, before returning to Earth in a gas-filled weather balloon. Its parachute opened around 12 miles above ground level.
  • Visit Business Insider’s homepage for more stories.

British frozen-foods grocer Iceland Foods sent a chicken nugget into space for the first time in history.

To celebrate its 50th anniversary last week, Iceland hired space marketing company Sent Into Space for the marketing stunt.

The company launched the nugget to an altitude of 110,000 feet, or 20.7 miles, into the region known as near space. This is the height of roughly 880,000 Iceland chicken nuggets, Iceland claims.

The nugget made it roughly a third of the way to outer space, which begins at around 62 miles above Earth.

“The nugget spent an hour floating up and around in space,” Sent Into Space said, but the nugget was “unbothered” by the low pressure and temperatures that can dip down to -85 degrees Fahrenheit.

 

The nugget then rocketed back down to Earth at 200 miles per hour, Iceland Foods said, and its parachute opened at roughly 12 miles above ground level.

Sent Into Space launched the nugget from a farm near Iceland’s headquarters in North Wales, and it took just under two hours to reach its destination. The nugget was carried by a gas-filled weather balloon with a satellite tracking system so that the company could monitor its location. An integrated camera filmed the nugget’s journey.

Read more: How brands should be marketing to the $143 billion Gen Z market if they want their products to go wild on social media

The grocer joked that the nugget “left behind grey skies, COVID-19, Brexit, and Piers Morgan” to enjoy “momentary peace, clearer skies, spacecraft, and possible sightings of the world’s highest flying birds such as the Rüppell’s Vulture and the Common Crane.”

Iceland chicken nugget space

The nugget spent an hour floating in space before rocketing back to Earth.

Iceland


Iceland Foods, which is the UK’s ninth-biggest grocer with around 950 stores, specializes in frozen food and sells more than 60 varieties of private-label breaded chicken products. It sold more than 10 million chicken products in the first week of October alone.

Sent Into Space has previously launched other food into space including fish and chips, a pasty, and pancakes.

In October, NASA launched 10 bottles of skincare serum by beauty giant Estée Lauder into space for a photoshoot. The company paid NASA around $128,000 to take pictures of the product from the International Space Station as part of NASA’s efforts to promote commercial opportunities in space.

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Chicken nugget launched: A British supermarket put the food product into space

Scientists have launched plenty of people and things into space, but a British supermarket is the first to send up a piece of breaded protein.

To celebrate its 50th anniversary, Iceland Foods Ltd., commonly known as Iceland, sent a chicken nugget into the cosmos.

In a video released by the chain, viewers can watch the nugget’s ascent into space.
The grocery store chain hired Sent Into Space to launch the chicken nugget into space. According to its website, Sent Into Space is the “world’s leading space marketing company, specialising in space-themed marketing campaigns and publicity stunts.”
“From a site in rural Wales, the nugget traveled through the Earth’s atmosphere to an altitude of 110,000 feet (that’s 33.5 km) where it floated in the region known as Near Space,” Sent Into Space wrote in a statement on its website. That would be 20.7 miles.

The nugget spent an hour “floating” in space in low pressure and temperatures that can drop to -65 degrees Celsius, according to Sent Into Space.

Near space is the region between our livable atmosphere and outer space, accoring to Sent Into Space. It begins roughly 12 miles (19 km) above Earth where atmospheric pressure reaches the point where a human requires a pressurized suit to survive. Outer space begins at roughly 62 miles (100 km) above earth.
The nugget was launched near the company’s headquarters in Wales in a gas-filled weather balloon with an auxiliary satellite tracking system and integrated camera support. The Irish News reported that the nugget descended at 200 mph, with a parachute deploying around 62,000 feet for the nugget’s protection.
“What better way to show that our products are out of this world than by sending one of our customer favorites into space?” Andrew Staniland, Iceland’s trading director, told The Irish News.

“We’ve all changed the way we shop in recent months and frozen food has never been so popular. We’re looking forward to continuing to celebrate our 50th year with customers and thanking them for their support.”

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