First of all, let's talk about 2 different kinds of testimonials I see out there. I call them pamper testimonials and results testimonials. Pamper testimonials talk about how nice it was to work with you, how great you are and how much fun they had. They will not hurt your marketing and they will add a little bit of spice to you when they are nicely mixed in with the results testimonials. However, if all you got is pamper testimonials, alone they will not bring you many clients. Results testimonials are more specific and they talk about what the client actually got after working with you. "I made over 10K in two weeks after our VIP day …" or "my head was was the next day after our session" or "I met a wonderful man after this program and now we are getting married …" get the picture.
So the big question is, what do you do if most or even all of your testimonials are pamper testimonials or if you do not have any testimonials at all? Maybe you are just starting out or maybe you have not had a chance to ask your clients for testimonials, or maybe they promised to give you one but have not gotten around to it.
The first thing I would recommend is this, always ask for a testimony and try to do it at the right time. Timing is everything. Do not wait until after your last session or when they have already gone through your program. They may say yes, but life will get in a way and they might forget. Instead, try to catch them when they are feeling great about your work together and maybe even bragging about something they were able to do after your last session. That's when you can ask them if they are willing to put it in writing.
Also, when you ask for a testimony, make sure you fully explain the benefits both you and your clients will get out of it. For you the benefits may be obvious – it adds credibility and Promotes you. For your client it may give them more exposure and promote their business as well. You may want to tell them, "would you be willing to give me a written testimony I can post on my web site which will at the same time also promote your business." I understand this approach will only work if your business is not anything personal or intimate.
I believe there is a lot more to a testimonial than just that. I see them as gifts and expressions of gratitude. When you are in a state of gratitude, you are naturally a lot more attractive. When you read clients testimonials at your events or during your promo time, do not just read them. Make sure you add a touch of humbleness to the way you talk about the success of your clients. After all, it is not just about you and how great you are about what you do. It is also about them and how grateful you are for their success. If your audience gets it that you really love your clients and care about them, they will want to become your clients as well.