How Extreme Sports Sharpened The Business Skills Of These Entrepreneurs

Everyone knows that taking up a sport can good for your physical and mental wellbeing, but away from the sports field it can also help to sharpen some key skills, especially if you’re an entrepreneur. Plenty of parallels can be drawn between sports and business, but as these entrepreneurs have discovered, it’s the adrenaline rush of extreme sports that gives them the edge.

Dealing with setbacks

From snowboarding in Bulgaria, cliff jumping, and kayaking in the Verdon Gorge, France, to water skiing in the Bahamas and attempting to surf in Malibu, Angus Imlach never gets tired of seeking out new challenges.

The cofounder and CEO of integrated marketing agency Sweetshop Media admits that he grew up in a very competitive household where nobody liked to come second at anything.

He says: “I’ve always preferred to seek out new things, tick it off the list and then move on. I also like to challenge myself by pushing boundaries and I love the adrenaline that kicks in when I’m about to try something completely new.”

Imlach sees a strong correlation between extreme sports and the entrepreneurial world, and has on many occasions applied the learnings from his sporting endeavors to his role as a business leader.

“Leading a large team can be an emotional rollercoaster,” he says. “My background in sports helps me stay calm when facing tough decisions loaded with potential risks. In both business and extreme sports, you have to be fast, agile, and strong, both physically and mentally. You can’t be afraid to take risks, try something new, or even ask for help from others along the way. In the words of my favorite Jedi, ‘Do, or do not. There is no try’.”

Managing risk

Ed Reeves has a passion for windsurfing, a sport he learned while growing up in Sri Lanka and went on to teach in Wales to pay his way through college. He planned to make a career out of it and pursued competitive windsurfing in Australia, before opening a water sports shop in the mid-90s. However, his entrepreneurial journey took a different turn and in 2000 he cofounded the outsourced telephone and web communications firm Moneypenny.

“Getting to the top of any sport takes massive determination,” he says. “With extreme sports, that’s mostly self-created. You’re alone on the water, with no coaches and no crowds, just you and the conditions. The same situation applies in business. Starting up can be a lonely place, and often your conviction and drive are the key factors that see you through. When you take a knock, you have to bounce back. In business or sport, it’s the same.”

Managing risk is another area where Reeves, who still windsurfs for pleasure, mainly in Anglesey in the U.K., draws parallels between business and extreme sport.

He says: “In my early windsurfing days I would try to catch every wave possible. It was frenetic, tiring, and frustrating, and I learned the hard way that it