Tag: Digital

Digital Security Software

FIRST IT WAS DESKTOPS, THENLAPTOPS AND NOW TABLETS AND SMARTPHONES ARE TAKING THE WORLDBY STORM.

IN FACT BY LATE 2014 TABLETS AREPREDICTED TO OUTSELL LAPTOPS FOR THE FIRST TIME EVER.

AND THIS YEAR SMARTPHONES WILL OUTSELL NON SMARTPHONES WILL 6BILLION MOBILE DEVICES IN USE WORLDWIDE.

THAT BLOWS MY MIND.

WELL, HERE TO DISCUSS CYBERTHREATS ON DIGITAL DEVICES THAT ORGANIZE AND MANAGE OUR LIVES.

IS STACEY CONNER.

DIRECTOR OF WORLDWIDE MARKETINGAT MACAFEE.

WELCOME BACK.

IT IS ALWAYS SO GREAT TO HAVE YOU HERE.

IT'S GREAT TO BE BACK.

THANK YOU.

NOW, MOST OF US ARE FAMILIAR WITH SOFTWARE PROTECTION ON OURHOME COMPUTERS.

WE KNOW THAT.

BUT WHAT ABOUT WITH ALL THESE NEW SMARTPHONES AND TABLETS.

JULIE QUITE SIMPLY CONSUMERS AREN'T PROTECTING THESE MOBILEDEVICES.

THE TABLETS AND SMARTPHONES AREJUST NOT GETTING PROTECTED AND I THINK WE SEE THIS A LOT.

YOU KNOW WHEN PEOPLE START TO ENGAGE WITH NEW TECHNOLOGY FORTHE FIRST TIME THEY START TO USE THE BASIC FEATURE AND THEY USEIT A LITTLE MORE AND LITTLE MORE.

AND BEFORE YOU KNOW IT, IT'S AS CRITICAL TO YOU AS YOUR WALLETAND CAR KEYS.

WHAT'S FUNNY IS THAT MACAFEERECENTLY COMPLETELY DIGITAL ASSET SURVEY.

AND WE ASKED FOLKS, WHAT IS THE VALUE OF THE ASSETS THAT ARE ONYOUR DIGITAL DEVICES.

AND WHAT WE'VE FOUND.

$35,000.

WHAT?$35,000! UNPROTECTED!UNPROTECTED! WHAT WE'RE FINDING IS THAT WHILEPEOPLE THINK THAT THIS $35,000 WORTH OF ASSETS AREIRREPLACEABLE YET 75% DON'T HAVE ANY KIND OF SOFTWARE TO PROTECTIT.

NOW, TABLETS AND SMARTPHONES VS.

LAPTOPS AND COMPUTERS.

HOW DO THE THREATS DIFFER?THEY REALLY DIFFER IN 2 VERY BIG DIFFERENT WAYS.

THE FIRST FROM A PHYSICAL STANDPOINT.

THE COMPACT NATURE AND FOOTPRINT OFTHESE MOBILE DEVICES MAKE THEM ALITTLE MORE SUSCEPTIBLE TO BEING LOST OR STOLEN.

THE SECOND WAY THAT THEY REALLY DIFFER IS FROM A CYBER POINT OFVIEW.

SO, FROM A PHYSICAL STANDPOINT,IN THAT MOMENT THAT YOU LOSE OR YOUR DEVICE IS STOLEN.

WHAT YOU WANT TO HAVE IS A FEATURE THAT WILL LOCATE, LOCKAND WIPE THAT DEVICE.

WOW.

IF IT'S JUST GONE.

FROM A CYBER PERSPECTIVE.

THE THREATS REALLY MANIFEST THEMSELVES IN THE FORM OF THEAPPLICATIONS THAT WE'RE ALL DOWNLOADING AND USING.

WHAT WE DON'T KNOW SOMETIMES IS THAT THESE APPS THAT DOWNLOADAND USE ARE ACTUALLY COLLECTING A LITTLE BIT MORE INFORMATIONABOUT US THAN WE MIGHT THINK.

OH NO.

YEAH.

YEAH.

AND IT SEEMS THAT SMARTPHONES AND TABLETS ARE GETTING CHEAPERAND CHEAPER.

AND WE CAN JUST REPLACE THEM.

WHY SHOULD WE PROTECT THEM? BECAUSE IT'S REALLY NOT ABOUTPROTECTING THAT DEVICE THAT'S GETTING CHEAPER AND CHEAPER.

IT'S ABOUT PROTECTING THE INFORMATION THAT YOU'RE PUTTINOUT.

THAT'S GETTING MORE AND MOREVALUABLE.

NOW, MANY MOMS AND DADS GIVETHEIR KIDS THEIR OLD LAPTOPS, TABLETS, PHONES.

I AM SO GUILTY OF THIS.

HOW CAN WE BE SURE THAT THOSEARE PROTECTED.

WELL, I'M GUILTY OF IT TOO.

SO THAT'S WHY I UNDERSTAND THIS ONE.

OK.

I WOULD SAY THE FIRST THING ISMAKE SURE THE DEVICE THAT YOU'RE GIVING YOUR CHILD OR TEEN ORTWEEN HAS THE APPROPRIATE COMPREHENSIVE SECURITY ON THEDEVICE.

YOU WANT TO MAKE SURE IT HASFEATURES LIKE PARENTAL CONTROLS AND INTERNET SEARCH FILTERS.

THE ABILITY FOR THE KIDS TO UNDERSTAND THAT IF THEY AREABOUT TO HIT A GOOD SITE, OR A BAD ONE.

YOU KNOW, AS ADULTS WE KIND OF HAVE THAT 6TH SENSE.

RIGHT.

IF SOMETHING JUST FEELS RIGHT.

BUT OUR KIDS JUST HAVEN'T DEVELOPED THAT YET.

AND SO THAT'S WHY IT'S SO IMPORTANT TO HAVE A TECHNOLOGYTHAT'S GOT THEIR BACK.

TO MAKE SURE THEY ARE SURFINGTHE INTERNET AND ENGAGING WITH TECHNOLOGY IN THE ABSOLUTESAFEST WAY POSSIBLE.

AND BEST THING ABOUT THATMACAFEE LIVE SAFE PRODUCT THAT WE'VE JUST BROUGHT TO MARKET.

IT DOES ALL OF THAT.

OH WELL THAT'S GREAT.

WHAT'S YOUR ONE BIG TAKE AWAY? WHAT'S THE MOST IMPORTANT THINGIS YOU COULD SAY ONE THING? IF I COULD SAY ONE THING, ITWOULD BE HAVE PROTECTION ON THE MOBILE DEVICES.

THEY CONNECT TO THE SAME INTERNET THAT YOUR PC DOES ANDTHEY ARE ABSOLUTELY AS VULNERABLE TO SAME KINDS OFTHREATS TO HAVING MOBILE PROTECTION ON ALL OF THOSEDEVICES ABSOLUTELY CRITICAL.

MACAFEE LIVE SAFE IS THE PERFECTPRODUCT TO DO THAT.

CAN YOU JUST COME OVER AND LOOKTHROUGH MY HOUSE.

I'D BE HAPPY TO.

STACEY IT'S ALWAYS TO GREAT TO HAVE YOU HERE.

WHAT A GREAT WAY TO WRAP UP OUR WHOLE SERIES ON SECURITY ANDDIGITAL SECURITY.

THANK YOU SO MUCH FOR JOININGUS.

I ENJOYED IT.

THANK YOU.

THANKS.

AND IT YOU'D LIKE TO FIND OUT MORE ABOUT PROTECTING YOURTABLETS, MOBILE DEVICES, AND OTHER DIGITAL SERVICES PLEASEVISIT LIVESAFE.

COM THAT'S LIVESAFE.

COMAND SHARE YOUR SECURITY CONCERNS WITH US ONFACEBOOK AT BALANCINGACTFANS.

Source: Youtube