The Science Behind Successful Testimonials

First of all, let's talk about 2 different kinds of testimonials I see out there. I call them pamper testimonials and results testimonials. Pamper testimonials talk about how nice it was to work with you, how great you are and how much fun they had. They will not hurt your marketing and they will add a little bit of spice to you when they are nicely mixed in with the results testimonials. However, if all you got is pamper testimonials, alone they will not bring you many clients. Results testimonials are more specific and they talk about what the client actually got after working with you. "I made over 10K in two weeks after our VIP day …" or "my head was was the next day after our session" or "I met a wonderful man after this program and now we are getting married …" get the picture.

So the big question is, what do you do if most or even all of your testimonials are pamper testimonials or if you do not have any testimonials at all? Maybe you are just starting out or maybe you have not had a chance to ask your clients for testimonials, or maybe they promised to give you one but have not gotten around to it.

The first thing I would recommend is this, always ask for a testimony and try to do it at the right time. Timing is everything. Do not wait until after your last session or when they have already gone through your program. They may say yes, but life will get in a way and they might forget. Instead, try to catch them when they are feeling great about your work together and maybe even bragging about something they were able to do after your last session. That's when you can ask them if they are willing to put it in writing.

Also, when you ask for a testimony, make sure you fully explain the benefits both you and your clients will get out of it. For you the benefits may be obvious – it adds credibility and Promotes you. For your client it may give them more exposure and promote their business as well. You may want to tell them, "would you be willing to give me a written testimony I can post on my web site which will at the same time also promote your business." I understand this approach will only work if your business is not anything personal or intimate.

I believe there is a lot more to a testimonial than just that. I see them as gifts and expressions of gratitude. When you are in a state of gratitude, you are naturally a lot more attractive. When you read clients testimonials at your events or during your promo time, do not just read them. Make sure you add a touch of humbleness to the way you talk about the success of your clients. After all, it is not just about you and how …

Birth Control in Light of Islam and Science

Birth control, also known as contraception and fertility control, are methods or devices used to prevent pregnancy. For the last 50 to 60 years, discussion about birth control or population control has increased so much that it has become a discussing point on Television, Radio, Internet and all other various platforms.

Ahmad and Abu Dawood reported on the authority of Ma'qil Ibn Yasar (May Allah be pleased with him) who narrated that a man came to the Messenger of Allah ( PBUH ) and said:

"I have found a woman of rank and beauty, but she does not give birth to children. He said: "No." He came again to him, but he prohibited him. He came to him third time, and he (the Prophet, peace and blessings of Allah be upon him) said: "Marry women who are loving and very prolific, for I shall outnumber the peoples by you."

This Hadith indirectly calls to abstaining from birth control and similar practices.

Consequences of Birth Control Methods on Mother's Health

It has been scientifically established that the use of birth control methods has dire consequences on the mother's health. The woman's reproductive system controls a group of reproductive hormones secreted from the frontal lobe of the pituitary gland and the ovary. In the normal state, these hormones are produced in measured degrees. Any increase or decrease in this could lead to illness. Here, medical scientists admit that all contracepts adversely affect their users. This is the result of many researchers carried out in this regard. Some of the dire consequences of using contracepts are as follows:

1. Imbalance of body hormones

2. Gaining weight and fluid retention in the body.

3. Severe infection in the woman's reproductive system.

4. Increase in vulnerability to fatal heart attacks for those who are over thirty, more so for those who are over forty.

Death of a women who took Contraceptive Tablets

News agencies once reported the case of a British woman who died as result of using contraceptive tablets. She had been using the tablets known as Valdan for eight years before changing to another known as Mithoclore on medical advice. After a few weeks of the change, she fell ill and became bed-ridden. Later, her health deteriorated and she died.

Lately, it was established that the use of contraceptives especially tablets can lead to some cases of cancer.

The Most Balanced Advice

The Messenger of Allah (PBUH) had wanted to prohibit breastfeeding a child if the mother became pregnant he had not known that the Romans were doing so. This is because such breastfeeding could harm the suckling and inhibit the infant's growth.

If we ponder deeply over this Prophet guidance, we would realize that the space between one pregnancy and another takes three years, especially if we go back to Allah's statement:

"The mothers shall give suck to their children for two whole years, (that is) for those (parents) who desire to complete the term of suckling." (Soorah Al-Baqarah 2: 233)

We …

If Dolls Went to College They Would Definitely Want a Desk!

Office and Library

Whether your dollhouse is old-fashioned or ultra-modern, elegantly Victorian or enchantingly down-to-earth, the library or office really showcases the era you are emulating. Adding a small amount of accessories, such as a few classic books or an ornamental globe, go a long way in this room. This room is an easy way to make your dollhouse look a little classier.

Living Room

Any dollhouse, large or small, is not a dollhouse without a living room The array of material types, styles, and fabric patterns available makes living rooms the most diverse of any room in the dollhouse. Be sure to look at several different options, because this room will go a long way toward showcasing the style of your dollhouse

Green Furniture

Have you ever thought of using green for your dollhouse furniture? Green is the colorful choice for many fun pieces of furniture. There are many varieties of shades and colors to make your coordination a snap.

Using Wire

Would you like a very detailed piece of furniture? Wire does what wood cannot. Wire lends itself so easily to miniature design that you will notice greater detail and miniature replication. Wire will appear in dollhouse rooms, but it is most prevalent in accessories, and outdoor furniture. Dollhouse Furniture and Oak

Oaks defining quality comes from its grain, and makes furniture appear more realistic. It has a lighter hue and would fit fine in any traditional house. The lighter color fits well as a great color accent to fabric pieces like sofas and chairs. Oak is a great pick for a traditional or modern, but the material does lend itself to be used in most any style.

Wicker

Who would have thought that they actually make furniture with wicker? Wicker gets its name from the interweaving of bamboo or vine around a furniture frame. In much of the same way that it is made traditionally, wicker furniture is built with wire or very small wood strips. It is a high quality design that you will find in outdoor sets or in some modern sets.

Unfinished

If you found building your own house to be a fulfilling and liberating experience, consider purchasing Kits or unfinished furniture. Unfinished furniture include pre-assembled items that you can decorate however you choose. Kits are unassembled, but once you put them together they will appear as they do in the picture.…

A Career in Drafting

No matter how bad the economy gets, there is always a need for drafters. Drafters are the ones who create technical construction drawings from information given to them by professionals like architects, engineers, designers, and surveyors. Drafters create drawings and plans on a drafting board or Computer Aided Drafting and Design program. These drawings are then used by craftsmen to build various projects or products.

A drafting board is a piece of furniture that has a flat top and can be set at different angles so the drafter can reach the entire piece of paper to draw.

A CAD or Computer Aided Drafting and Design program is basically a drafting board in a computer program.

There are multiple needs for drafters in various fields. Below are a few of the fields drafters are needed in:

Architecture:

Architectural drafters prepare drawings of buildings, and houses. From sketches, the drafter builds sets of plans that include floor plans, exterior elevations, foundation or basement plans, and sectional details.

Engineering and Civil:

These drafters prepare drawings for roadways, structural drawings for large commercial buildings, topographical surveys, steel fabrication drawings, etc.

Survey:

Survey drafters work for surveyors laying out land boundaries, topography, building and structure locations, etc. A licensed surveyor will "shoot" angular and vertical data of a piece of property that is then compiled and interpreted into a map of a piece of real estate by the drafter.

Industrial:

These drappers are used in manufacturing plant layout, product illustration and cut sheet drawings, assembly drawings, etc. …

The Film Career of Orson Welles

RKO pictures offered Orson Welles what is often provided to be the greatest contract ever offered to an untried director – complete artistic control. But then again Welles was no ordinary untried director – he already had the most admirable, innovative and inspiring of theater and radio careers behind him. For his first feature he divorced Citizen Kane (1941) out of the hat, it is more often than not acclaimed as the greatest film ever made. It contains many technical innovations including the extended use of deep focus, low angle shots, pioneering special effects make-up and a layered and complex soundtrack.

Welles' second film for RKO was The Magnificent Ambersons (1942) adapted from the Pulitzer Prize winning novel by Booth Tarkington, it made a loss as did his South American documentary It's All True, Welles found on his return that no Hollywood studio would hire him . In 1946, International Pictures guave him a budget and he produced The Stranger (1946), although Welles' most imaginative sequences were cut out leaving a very conventional film, it was successful at the box office but Welles swore that he would no longer play ball without he had full creative control. He managed to gain what he desired but his consequent Around the World in Eighty Days (1946) and The Lady From Shanghai (1947) were financial disasters. Republic Pictures wave it a meagre budget to direct Macbeth (1948) but this too proved to be a disaster at the box office and Welles departed for Europe. In 1949 he starred as Harry Lime in Carol Reed's The Third Man which was an international hit.

From 1949 to 1951, Welles worked on Othello, he kept having to abandon filming due to lack of funds when it ever premiered at the Cannes Film Festival it won the Palme D'Or. In 1956, he returned to Hollywood, producing Man in the Shadow (1957) and Touch of Evil (1958) for Universal Studios. …

Catwalk Oops and a Career in Fashion

Most fashion models get paid a lot of money to strut their stuff on the catwalk, but that’s not what it’s all about. When they are modeling fashion, they are showing off the items of clothes they are wearing. A mistake is known as catwalk oops by the critics. They normally wear fashion designer clothing and they will show off what best suits them.

When you are learning to become a fashion model, you have to start early and create a stunning walk on the catwalk. You cannot just walk like you would if you are casually walking down the street, it has to be professional and it is sometimes not all that easy to learn.

There is not a specific way everyone does the walk as everyone’s bodies are shaped differently, if you do not want a catwalk oops experience here are just a few tips that you could follow to help you perfect your walk:

1. The steps you take should not be any bigger than the length of your foot.

2. Keep your body inline with your back, keep your back straight and keep your body straight, no slouching!

3. Balance out your weight on each foot when you walk, don’t step heavier on one foot than the other, try keeping all your weight on the balls of your feet.

4. Try and keep your toes pointed straight in front of you or have them slightly outward.

5. Pretend there is a line that you have to stay on, walk with one foot directly in front of the other at all times.

6. Try to keep your legs swinging forward with each step and don’t move your hips from side to side too much, just slightly will do.

7. Always keep your knees bent, but not so much that it’s noticeable, just so that you can jump off them for a smoother walk and it will look natural when you glide across the catwalk.

8. Your arms should move the same as your legs do, this will help you to balance and it will also look professional. When your left foot is forward, have your left arm forward, almost mimicking the movement of your leg, and the other way around.

9. Don’t look stiff! This is important, your shoulders should be loose and your arms should flow freely at your sides.

As they say, practice makes perfect, so what do you have to do if you want to perfect your walk on the catwalk? Practice! Find an area that will allow you to take at least six steps freely. Then put down string or draw a straight line with chalk on the floor. Important important important, make sure the line is straight!

If you can, do this in front of a full length mirror so you can watch yourself as you might be able to point out your own mistakes. You can even dress up for the occasion and pretend there are people there watching you. Or …

*ENTIRE* Marketing College Course Condensed Into A Single Article – Product Vs Offer

If you’re looking at creating a new product in the marketplace, the absolute core thing you need to appreciate is that the standard marketing mix (4 P’s) is not really going to be much of a help.

Microsoft have been selling Windows for ~$100 for decades; during that time, Linux and a number of other operating systems have also been available… for FREE. According to common marketing doctrine, this would instantly make Linux far more attractive to the end-user. Not so.

The reason for this is something called the “offer”. The offer is never really discussed in “traditional” marketing circles; it’s basically the “USP” (Unique Selling Point) of a product, but with more depth. The main issue is that “USP” (to most people) is just a feature that may be unique (for example “it has more colours than the competition” etc).

Whilst the USP is important, it’s a symptom of a successful product, NOT the cause. The cause is what the product is able to “do” that others cannot (hence why Windows is so much more successful – it’s compatible with all other systems that businesses end up using).

The RESULTS the product is able to create is the underlying “offer” that it provides to the buyer. This is best evidenced with “weight loss” products:

  • Whey Protein (product) // Rapid Muscle Growth (offer)
  • Red Tea Detox (product) // Lose 5lbs In 7 Days (offer)
  • P90X Workout Routine (product) // Beach Body in 90 Days (offer)

The way to determine the effectiveness of an “offer” is to create a guarantee.

If you’re offering a product to someone, make a guarantee based on the results the product is meant to deliver…

“We guarantee our analytics platform will give you +50% new leads in the first 60 days or your money back”…

“We guarantee our technical support solution will integrate all your digital infrastructure into a single, central, service management system which will decrease software errors by 80% in the first 5 weeks”.

The reason this works is down to a simple human trait – people never buy products, they buy results. Whilst the type of result may vary, the way it’s created and delivered is basically where the offer comes in. Product = what is it; Offer = what it does.

If you’re looking at positioning a new product, the way you do it is by creating as lucid an offer as possible. If you don’t *have* an offer, the key thing you need to do is make one. It will form the basis of your product & its effectiveness in the world.…

See Yourself in a Visual Communications Career

Visual communication is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two-dimensional images, it includes: art, signs, photography, typography, drawing, graphic design, illustration, color and electronic resources.

Visual communication encompasses a great deal of areas. It covers disciplines such as computer animation, web design, and graphic design, and uses those art forms to convey a message or purpose. Visual communications professionals work in areas such as marketing and advertising, graphic design, and animation. Visual communications is grounded in technical knowledge. Professionals with training in this area develop traditional and computer-driven design skills from project conceptualization to production techniques. The field of visual communications is rapidly changing and to be effective you will need to stay on top of the latest trends in the field. With new technologies emerging every year, you will need to stay on top of industry trends.

Training:

In visual communications degree programs you will learn the basics of design principles, computer illustration and creative visualization. Classes will teach you to use visual communication techniques for advertising and presentations. You will need to direct your existing creative abilities to communicate with the technology and media used in the profession. Additional coursework will teach web design, graphic design, and animation techniques, as well as a variety of computer programs.

Jobs in Visual Communications:

Jobs in visual communications include commercial art and design, desktop publishing, web design, 3-D animation, multimedia development and video production. Jobs in this industry tend to be very competitive. Artists and related workers both salaried and freelance exceeded the number of available jobs in this area. Only the highest qualified candidates will find employment in this area. …