The Science of Trade Marketing – Issue 1: Introduction and Strategy

What Is Trade Marketing?

We better get this answered before we go any further. While it has similar processes, Trade Marketing is distinct from Brand Marketing in a very important way. Trade Marketing is focused on marketing to your supply chain rather than to consumers. Quite simply, it is how you market your products and services to the customer base that will enable access to the end consumers that your Brand team is trying to attract. Trade Marketing creates access and distribution.

Importance of a Trade Strategy

In far too many companies, the Trade Strategy consists of hiring some salespeople and letting them run around trying to sell to any customers or prospects that will take an appointment. While this will definitely get results, they won’t necessarily be good ones and it is an extremely inefficient model to follow. If your resources are unlimited, by all means flounder about. For those of us with a budget, however, it is best to formulate a strategy

There are several important components to an effective Trade Strategy including Trade Communications, Trade Events, Trade Programs and Trade Coverage. For this article series, we’re going to focus on the most important component, Trade Coverage, and the associated processes. I call it the most important because it involves the bulk of the resource time for your entire sales structure. The two reasons this is so important is because 1) they represent a very large percentage of the SG&A dollars for any organization, and 2) they represent the entire communication and relationship pipeline to all your customer and prospects. With that much at stake, you better make an attempt to get it right.

Components of Your Strategy

When people hear strategy they start thinking about an elaborate scheme that will be the silver bullet their organization uses to slay the competition. Think again. There are no silver bullets and the simpler your strategy is the better. The more complex your strategy gets the more difficult it becomes to understand, communicate and implement. Pick a simple strategy and stick with it.

With that said, here are the basic components of a simple Trade Strategy.

  • Who Are You Going to Call On – This is the definition of your universe. It is a list of attributes rather than a list of actual customers or prospects. It would include things like the geography, channel, type (e.g. wholesale or retail), etc.
  • Who Is Going To Call On Them – This is the definition of your Customer Touch Points and processes. It would include options such as field sales reps, telesales/telemarketing reps, customer service or technical reps and management structure.
  • How Are You Going To Call On Them – This is the definition of your Sales and/or Call Process. It would include options such as a specific selling methodology or step-by-step process for making a call.
  • When Are You Going To Call On Them – This is a definition of your call prioritization as opposed to a time of day or year.

Tips for Changing Careers in Your 30s

As people move from their 20s into their 30s it commonly happens that they begin to have second thoughts about their first choice of career; they start wondering – what else might be out there for them. When these thoughts arise the next question is usually "What else can I do?".

If this is you, then you might find that the following 5 areas will assist you in your decision making for changing careers in your 30s:

  1. Clarify your reasons for wanting a career change
  2. Identify what is most important to you in your career and life
  3. What are your priorities in life for the next 3-5 years?
  4. Identify your career options
  5. Develop a self marketing plan and job search strategy

Let's look at each of these areas in more detail.

1. Clarify your reasons for wanting a career change

Taking time to fully reflect on and identify your reasons for wanting to make a career change is very important.

Why? If you do not fully understand what it is that you want to change in your life and career it is illegally that you will be able to make informed decisions about your preferred future. The risk is you'll make a hasty, ill judged decision that will leave you no better off, or maybe worse off than you are now.

Turning 30 is often a big stone in people's lives resulting in some reflection about what has been achieved in the past decade, and the realization that some changes need to be made.

That you are thinking about a changing careers means that something has changed in your life, that in fact there are reasons for you thinking and feeling that changes are necessary. So what is your career change motivation?

2. Identify what is most important to you in your career and life

Your priorities will of course change over time, and so will your values.

However, if you think about it there will some fundamental things -core values ​​and beliefs that have shaped who you are today, and will continue to define what is important to you for the reminder of your life.

Have you ever taken the time to deeply reflect on what matters most to you in your life? There is no right or wrong in your answer to this question. Each of us is unique and your core values ​​will be really meaningful and unique to you.

So what matters most in your life and career? What drives you? What will you put first in your life? Is it:

  • Your personal relationships
  • Family, children
  • Your country or community
  • Status, achievement, reputation
  • Helping others
  • Realizing your full potential by doing work that uses your best skills & attributes

This list is by no means exhaustive. The point is however that in making a decision to change carers how will these core values ​​and beliefs be affected?

Is a change in career compatible with what matters most to you in life and career

3. What are

The Right Jobs for You

What job is right for me?

This is a question that many people ask themselves at school, university, when looking for a job and even once they are employed. However, there are many people that do not ask this question, seemingly content in the job they have even if they do not enjoy it. These people prefer to ignore that they are unhappy at work. These people suppress the urge to seek out jobs that they will find more satisfying, something that will make the drag of the 9-5 something exciting and challenging. If you are one of those people in the wrong job there is no point in condemning it. Deep down you know that you are wasting your time and energy in pursuit of a fulfillment which will never materialize.

The right jobs for you are the ones that give you the potential to have an enjoyable and fulfilling career. In truth there may be several jobs that are perfect for you and you may be able to find satisfaction in a range of jobs, across a spectrum of industries.

So how do you identify which jobs will best suit you?

Even after years of working, some people do not know what they want to do. Maybe you are one of these people? Perhaps you are not sure what you want to do but you know you do not like the job you have. You can start by taking a personality and career assessment test. Although these are often expensive and inaccurate, there are many free helpful internet resources available. These resources can suggest jobs that may be suitable for you and help narrow down an ideal job based on your personality.

Find out who you are. Knowing yourself will allow you to make better life decisions. Make a list of your strengths, weaknesses, likes and dislikes. Add your moods, reactions and responses to things that happen around you. Write down how your moods and emotions affect your state of mind. Examine how you interact with other people and how your environment affects you. Changing jobs and building a new career is easier if you know what your talents, strengths and skills are. Personality tests can also give you some insight into your perceived talents, skills and strengths but if you are honest when writing the list you might get a better idea of ​​who you really are.

Evaluate your current job. Opposite to the people who are complacent about their employment outlook there are those who are all too eager to switch jobs. On closer inspection you may realize that it is not the job you dislike but the environment or people that you dislike. Perhaps you are just board and want more responsibility. Is stead of switching professionals completely it might be beneficial to transfer your skills to a new company or different industry. Evaluating your job can help you decide if you should stick with it, change employers or change jobs completely.

Make things happen …

Starting A Business From Home And Work From Home Office

The Internet has enabled people to do things at one time never thought possible. From browsing through the finest sources of information in the world to reading the latest bestseller and watching the biggest blockbuster movies, it has turned in to a one stop shop for every person in the civilized world. Among the most useful things to come out of the Internet in quite some time is the rise of the work at home career. In the early days, work at home opportunities that were legitimate and well paying were few and far between. However, as technology continued to develop, it became a legitimate potential, and one that you can definitely earn a living from. If you do plan on starting a work at home career, make sure that you first do the following:

Choose something you are passionate about

To make serious money online, you have to be good at what you are doing, and you've got to invest the time and effort that it takes to find people willing to pay you for it. You will not be able to make it if you are not passionate about the choice of profession. Since you'll probably be working more and not less than you would with an ordinary job, you have got to make sure the career is well worth your time.

Look locally and far and wide

Local markets are often overlooked by those wanting to get into the work at home career, and this is not a wise maneuver. You can often make more money working local markets than you ever could work for someone far away, who does not know who you are and is really just wanting to hire the lowest bidder. While not every client is that way way in the "far and wide" market, many are, and you're viable to earn a real living more quickly if you decide to go with someone from in or around your hometown instead.

Remember that it is still a job

Working from home does not mean that you no longer have to put in the hours that it takes to be successful. Most work from home opportunities, if not all, that promise making a lot of money quickly are either scams or grossly misrepresenting the work involved to be successful. Do not get involved with this line of thinking. Remember that when it comes to learning a good living and a successful career, it is more often than not a marathon and not a race. Most overnight successes are years in the making.

As you cast out your net into the work from home market, keep all these things in mind, and you should be able to find a career that is rewarding in every way. …

Ways for University Students to Make Extra Money Online!

Today, college or university students have more opportunities to make money for themselves compared to their parents' generation. I know that some of these students even make so much money that they do not need to complete their studies!

Although students are bogged down with their studies in colleges or universities, they still have more time and energy comparable to working adults.

So instead of partying and wasting money, why not take the opportunity to make some money in your spare time? Sure you can take some part time jobs such as working in fast food restaurant, laundry services, petrol stations, and so on.

But These jobs does not pay you much income and you definitely can not choose your collections or your boss! Imagine working with unreasonable and super demanding boss. Frightening right?

So I suggest that you immediately go to the Internet to make some cash! There are numerous ways for students like you to make money. This is especially if you are young, energetic and full with ideas and creativity!

1. Writing Articles

Do not be surprised by the fact that many of the web owners actually do not write their own content for their sites. They mainly outsourced students to write for them. As young adults today, you have the capability of writing good articles due to your studies in colleges and universities.

Articles do not need to have 100% perfect grammar or with bombastic words and sentences. In fact, the more simple your articles, the better it is! The main thing is for readers to be able to read with ease. But do take note that your sentences do have to make sense and that there are no spelling errors!

If you can not create an article from scratch, you can offer to rewrite articles. They are also many request for this service. Be sure not to just copy and paste from others! (such as when you are submitting your assignments!)

Do explore and research on more content writing. A typical request will require you to write at least 10 different articles on the same subject matter.

In the beginning, you got to offer to write them at a lower price per article. This way, you might have the opportunity to work with them fulltime in the future! (Yes, without even seeing their faces!)

2. Website Design and Creation

If you are interested in computing and graphics designing, you are in luck. There are actually thousands of requests for this service each day. So if you possess some HTML skills, then you are indeed a hot commodity!

Just go to websites such as or to register for an account and look for the many jobs posted. I am pretty sure you can find a few that suits you!

Simple websites creation and templates can bring you good money! Be professional in completing your tasks. Do not just submit the same kind of site theme over and over again. Your clients will definitely know …

Earning Academic Scholarships on More Than Just Good Grades

For high schools students preparing for college, learning an academic scholarship is a promising and prestigious way to pay for school. As the price for education at many colleges and universities rises, the competition for academic scholarships has become more intense. With more people vying for financial assistance that will not have to be paid back, it now takes more than good grades to get a full scholarship to the student's university of choice. There are other areas where high school seniors can excel which could give them an advantage over other candidates.

Test Scores
College entrance exams give colleges and universities another means of measuring a student's potential. The scores often serve as a major factor in college admission. Those with excellent test scores have a better chance at learning academic scholarships. Although some schools do not emphasize high test scores for admissions, but focus on grades and character, students hoping to earn academic scholarships should not put themselves in this category. They need to focus on all of these points, test scores included. Taking a preparatory course is proven to improve scores, and may give academically gifted applicants an edge on college scholarships.

Chosen Major
Some awards are focused on a particular field of study in addition to academic performance. Major scholarships may be sponsored by a college, or may come in the form of a grant from a special interest group, corporation or college alum. Companies in industries struggling to fill positions with qualified employees may kindly look for the brightest and the best in their field of study. To appeal to these groups, high school students should have a focus in classes, clubs and outside activities that demonstrate an interest in the same field as these major scholarships.

While academic focus is a good things, many scholarship committees believe that a well-rounded student has more to offer their school than a bookworm who never ventures out of their shell. Interacting with others, whether it's the mathletes, thespians or debt team has its merits. Holding office in the student body government in high school is another notable activity. Those with excellent academic records and at least one or two extracurricular activities come across as a well-rounded student with social skills.

The emergence of the college applicant's essay is quite frequently the deciding factor in situations where the committee must choose among a talented of students. Those with strong writing skills and the ability to present themselves in a constructive manner are more likely to turn heads and trigger interest. Candidates should be sure to answer the questions posed and stay on topic. Spelling, grammar and clarity of thought also count toward earning academic scholarships. …